1. What Are Cookies and Tracking Pixels?
Cookies are small text files stored on your computer or mobile device when you visit a website. Tracking pixels (such as the Meta/Facebook Pixel) are small snippets of code loaded on a web page that measure user actions, page loads, and campaign performance.
2. How We Use Cookies & Tracking Technologies
We use cookies and tracking tools for the following purposes:
- Essential Site Operations: Storing temporary local state and offline contact form queues (`localStorage`).
- Performance & Analytics: Measuring overall site traffic, page popularity, and user engagement metrics via Google Analytics and Google Tag Manager.
- Marketing & Conversion Tracking: Measuring campaign conversions and optimizing audience communication via Facebook Pixel.
3. Specific Tracking Services Used
| Service | Category | Purpose |
|---|---|---|
| Google Analytics (GA4) | Analytics & Performance | Tracks visitor sessions, page views, and user navigation paths to improve portfolio layout. |
| Google Tag Manager | Script Management | Deploys and manages telemetry tags safely without modifying source files. |
| Facebook Pixel (Meta) | Marketing / Conversion | Tracks conversion events and custom audience interactions for Meta ad campaigns. |
| Local Storage / PWA Cache | Strictly Necessary | Caches static assets for offline browsing and queues offline contact form submissions. |
4. DPDP Act 2023 Consent Withdrawal & Preferences
In compliance with Section 6(4) of the Digital Personal Data Protection Act, 2023 (India), as a Data Principal you have the right to withdraw your consent for non-essential cookies and analytics tracking at any time as easily as consent was provided.
You can reopen the Cookie & Privacy Preferences banner at any time by clicking the "Cookie & Privacy Settings" link in our website footer, or by emailing our Grievance Redressal Officer at hello@gauravkarn.com.
5. Managing and Opting Out via Browser
You can also restrict, block, or delete cookies at any time by modifying your web browser settings:
6. Contact Information
If you have questions about our Cookie Policy or DPDP Act compliance, feel free to contact us at:
Email: hello@gauravkarn.com